For this education design project, we wanted to research and understand a brand’s identity so we can create a sustainable proposal that fits the targeted brand.  The brand we chose was Lululemon and we wanted to focus on the brand’s association with yoga and active lifestyles.  From this we created an event that the different stores can host to bring the community together.  At these “block party” events there would be different activities that focused on how the Lululemon customers can take care of their clothes more sustainably while also learning more about the clothes origins and life cycle in order to make more conscious choices.  This also helps the brand think more transparently about their manufacturing processes.  This project was done in collaboration with Abby Hollis, Mia Dempsey, and Chris Maxwell.